5. Qualification
Are you maximising the number of qualified prospects visiting your website?
The final ingredient to a profitable website is getting people to your site. If we have done everything else and we add this into the mix, suddenly you have a great looking website, with a persuasive and compelling message that will convert visitors into leads.
Getting the right people to your site may involve any number of advertising channels. We have identified over 93 advertising channels that you could be using to drive traffic to your site. While no single channel should be disregarded, the obvious starting point for most businesses is search engine advertising.
The dominant search engine in Australia is Google with 85-90% of all searches. Yahoo and Bing are also worth considering and often offer lower costs for the same search phrases.
When your website is done right it will be the most powerful sales too at your disposal.